We’re hitting the road and heading to the “Live Music Capital of the World” for the South by Southwest Music Conference and Festival (SXSW)! Every March Austin, Texas becomes the ultimate destination for musicians, music enthusiasts, film fans and tech lovers from around the world. We love attending this annual celebration of music, tech and art and can’t wait to hit the streets for this year’s festival. With so many events at this year’s show planning your trip can be overwhelming. Thankfully we’ve compiled this guide detailing where you might find the Audio-Technica team on the streets of Austin!

Where to Find A-T at SXSW 2016

You can find the A-T team at the SXSW Trade Show from March 13 - 16 at stands 722, 724 and 726. Visit us to get hands on look at the audio gear on display and while you’re there don’t forget to enter our daily giveaway for your chance to win A-T gear! Arrive at the show only to realize you forgot an important piece of your setup? Never fear, musicians and audio enthusiasts can purchase select A-T products directly at our booth. The fun doesn’t stop at our booth; we’re hosting and attending interactive events all week long. Make sure to add these events to your SXSW agenda:

Amazon Vinyl Lounge

• Wednesday, March 16 – Friday, March 18 at the Hotel Van Zandt (3pm – 8pm)

SXSW is a whirlwind week, kick back in the Amazon Vinyl Lounge and listen to some of your favorite vinyl spun on Audio-Technica turntables. Not only will you get to hear music the way it was meant to be heard, you’ll also have the chance to win free vinyl!

SXSW Film Awards

• Tuesday, March 15 at the Paramount Theatre

Honoring the creativity and talent of filmmakers and designers, the SXSW Film Awards take place in the midst of the legendary SXSW film festival. We’re proud that our System 10 Camera-Mount Digital Wireless System is among the prizes awarded to the greatest up and coming talent in the industry.

SXSW Music Hackathon Championship

• Tuesday, March 15 - Wednesday, March 16 at The Hilton Austin Downtown

Teams of hackers put their programming knowledge to the test and attempt to create ground breaking new tech for the music industry in just 24 hours. We’re proud to be sponsoring the “Creation” category in which teams compete to develop tech that will help musicians create and perform in new ways.

The Lennon Bus

• Thursday, March 17 - Saturday, March 19 at the Gear Expo

Our friends at the John Lennon Educational Tour Bus will be setting up shop at the SXSW Gear Expo. Their recording studio on wheels provides free recording time to students across the globe. They’ll be on hand with our larger than life Big M50x Headphones. Take your photo with these massive cans and share it on Instagram with the hashtag #BigM50 for your chance to win a pair of ATH-M50x headphones!

MPressFestSXSW 2016

• Friday, March 18 at the SoHo Lounge

We’re proud to sponsor the 10^th annual MPressFest SXSW party! This jam packed afternoon features free cocktails and food, live music and of course an A-T giveaway or two. Performers include Rachael Sage & The Sequins, Seth Glier, A Fragile Tomorrow, K’s Choice, Matt Nakoa, and more. You do not want to miss this 10^th anniversary blow out, make sure to RSVP! We can’t wait to hit the streets this year and we hope you pay us a visit! Which SXSW events are on your agenda? Tell us in the comments below or on Twitter at @USAudioTechnica!