SXSW is always one of the most exciting weeks of the year for the team here at Audio-Technica. Each March, the city of Austin, Texas plays host to a massive festival where the worlds of music, art, and tech collide. The energy around the city is electric as creative visionaries take Austin by storm.
This year the A-T team exhibited at the SXSW Gaming Expo for the first time ever! Read on as we share some highlights from our time at the festival.
The SXSW Gaming Expo is the ultimate destination for the gaming industry, where the latest and greatest in the world of gaming is on display. Our team of experts were on hand at the expo showcasing our streaming essentials including, gaming headets and microphones.
Attendees had the opportunity to experience our gaming gear with hands on demonstrations and each day one lucky winner took home their very own gaming headset!
Our first SXSW Gaming Expo was a success! We’d like to thank everyone who stopped by.
The Lennon Bus
Our friends at The John Lennon Educational Tour Bus commemorated their 20th SXSW with a celebratory showcase headlined by Third Eye Blind. As always, the state-of-the-art recording studio on wheels had A-T mics and headphones on board!
— John Lennon Bus (@lennonbus) March 19, 2017
We were proud to sponsor iStandard’s Official SXSW Producer Showcase, giving aspiring producers the opportunity to play their music for a panel of industry experts. The expert judging panel included DJ Pain 1 (producer for 2 Chainz), Brady Watt (producer for Talib Kweli), and Earl Johnson (A&R Rostrum Records). The night served as a unique platform for up-and-coming producers, giving them a well-earned moment in the spotlight.
With another incredible SXSW in the history books we can’t help but look forward to next year’s festival!
Did you attend SXSW 2017? Share your most memorable moment on Twitter the hashtag #ATLovesSXSW!