All Aboard the Lennon Bus: NAMM 2015

The John Lennon BusLast week at NAMM 2015, we had the opportunity to hook up with one of our favorite organizations, The John Lennon Educational Tour Bus.

The Lennon Bus travels around the United States educating students and audio enthusiasts by way of a state-of-the-art mobile recording facility. The bus is committed to providing students with customized studio sessions that teach them to write, record and produce music. The portable studio is equipped with all of the latest audio technology, including Audio-Technica pro microphones and headphones.

One of the Lennon Bus highlights from NAMM was a very special guest appearance by the legendary George Clinton. George hopped aboard the Lennon Bus to give a professional musician’s perspective on the audio world. The Lennon Bus also hosted “The Imagine Party,” an epic event celebrating music education that was capped off with a performance by George and Parliament Funkadelic.

If you are lucky enough to catch The Lennon Bus this year, we encourage you to pose for a photo with the larger than life Audio-Technica ATH-M50x headphones. Hundreds of A-T fans lined up at NAMM 2015 for a photo with our iconic #BigM50!

Meet the Lennon Bus Team

The John Lennon Bus staff is made up of an eclectic team of audio professionals. The team is small but dedicated to all their audio efforts as they travel the country bringing music to hundreds of visitors. Meet a few of the key, behind-the-scenes players.

The Lennon Bus


Brian Rothschild – Executive Director.

Brian started his musical career at an early age, eventually signing with Columbia Records under the name Iam Siam. His love for music drove him to create the first version of the Lennon Bus with David Sonenberg in 1998, and he has since devoted his time to expanding the project around the world.

Jaime Walden – Executive Vice President.

Jaime began singing, playing guitar, and writing songs at a very young age. Her passion for live music led her to New York City, where she began working in production and talent booking for several music venues. Jaime focuses on expanding the Lennon Bus’ mission globally and oversees international operations, development, and programming for the organization.

Jeff Sobel – Chief Engineer

Jeff has been a professional sound engineer since 1998.  In 2007, Jeff designed the next generation Lennon Bus for which he created an environment and system design ideally suited to the Bus’ unique mission. In addition to his work with the Lennon Bus, Jeff is currently a freelance consultant and educator living in Los Angeles and is the author of the Apple Pro Training Series book Sound Editing in Final Cut Studio 

Matthew Reich – Vice President, U.S. Tours and Promotions

Matthew has been involved in music and the creative process since his early childhood, which led him to obtain a BA in Music Business from Baruch College. He is a songwriter/artist signed to Kobalt Music Publishing. Matthew oversees the John Lennon Songwriting Contest and logistics for the John Lennon Educational Tour Bus in the United States.

The Lennon Bus’ next stop will be at the Smith River School in Smith River, CA, January 29–30, as part of NAMM’s Best Communities for Music Education program. For more information on the Lennon Bus, including upcoming event dates, please visit


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