Audio-Technica has been a sponsor of the festival in Japan for years with each year’s event beating the last. Of course, this year was no exception. The sweltering days and everlasting nights made for the perfect Summer Sonic backdrop. Summer Sonic is an annual two-day music festival that takes place in Tokyo and Osaka. This year’s festival was held on August 16 and 17, and welcomed attendees from all over the world. The lineup was impressive to say the least, including acts like Queen with Adam Lambert, The Artic Monkeys, Kraftwerk, and more. Each year we settle into our interactive booth at the festival and invite attendees to discover and experience a host of Audio-Technica products. This year the A-T booth had headphones set up for all attendees to try, as well as lots of fun promo swag for our fans!

In addition to our interactive booth, we also provided audio tech support to bands performing at the festival. We were backstage living up to our motto “always listening,” ready to give our assistance when needed. A weekend of Summer Sonic is more than just a music festival; it’s a unique cultural experience. Summer Sonic is a “can’t miss” event for our team. It truly is an experience like no other. We can’t wait to see what Summer Sonic 2015 has in store for us!