Category Archives: Product Spotlight

We Want You to #ShowUsYourSound

At Audio-Technica, we know there’s more than one way to enjoy a good song. When you hear certain tunes, they change you.

There’s something about the mix, the melody, the singer, the drummer, the synth – whatever that unnamed something is – they leave you a different person once the song has ended. Put simply, music inspires. And many music lovers are driven to represent that inspiration visually. So, let’s see what you got – show us your sound!

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The M-Series Selector | Find Your Studio Monitor Headphones

Audio-Technica M-Series headphones have enlightened experienced engineers and critical listeners alike since the original ATH-M50 headphones first hit the scene.

Today, the M-Series boasts a remastered version of the original M50, plus three other pro-grade headphones to choose from. If you’re thinking about jumping into the world of serious studio monitor headphones, we encourage you to take the plunge with one of our new M-Series models. Below we reveal what sets our M-Series apart.

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Steve Lagudi Blog Series: Guitars & Bass in a Live Setting – Getting to Know the Band and Addressing Volume

We’re excited to welcome guest blogger Steve Lagudi back to Where it’s A-T, with a fresh installment of posts centered on “Guitars & Bass in a Live Setting.” In case you missed his first series on Miking Live Drums, you can read it here.

In my previous blog posts I discussed my approach to drums. This time, I am going to get into guitars and, YES!!! bass. I might be biased since I “was” a bass player many lifetimes ago, but bass IS very important despite all the jokes, plus it can be very tricky to get it to sit properly in a mix. Let’s jump right in…

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Introducing Our New Gaming Headsets: ATH-ADG1 and ATH-AG1

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Audio-Technica is very excited to announce its foray into the world of gaming headsets. We’ve funneled more than 50 years of expert sound research into these headphones for the gamer who cares about quality sound.

With the release of the ATH-ADG1 and ATH-AG1 Gaming Headsets, we bring the concept of virtual reality home. The immersive sound quality of these headsets has a transporting effect, allowing users to slip away from their surroundings and experience the action of the game as if they were actually living it. Let’s take a look at the features.

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3 Multi-Mic Combinations for Recording Electric Guitar

There are several multi-microphone techniques that can help refine your guitar sound while recording.  Here are a few tips to take your sound to the next level..

1.         Two Dynamic Mics

Try positioning two dynamic microphones on one speaker. In this arrangement, we’re using two ATM650 dynamic microphones. The first microphone is aimed straight ahead at the sweet spot of the speaker cone to capture the brightness and the mid-range edge. The second mic is placed at the outside edge of the speaker at a 45-degree angle, roughly parallel with the speaker cone.

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Steve Lagudi Blog Series: Miking Cymbals: Hi-Hats & Rides, Part 2

This is the eighth installment in guest blogger Steve Lagudi’s series on miking drums – today, Part 2 of a two-part post about cymbals, hi-hats and rides. If you missed Part 1, you can read it here.

For the hi-hats, (I say hi-hats because I have several drummers that use more than one) I use the AE5100. This gives a really nice accurate reproduction. Aside from acoustic guitars in the studio, the AE5100 just owns on the hi-hat.

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Looking Back on the SonicFuel™ Experiences at CES 2014

This year’s Consumer Electronics Show (CES) showcased a variety of innovative technologies, from 4K televisions and 3D printers to cutting-edge audio equipment – and Audio-Technica was at the forefront of the action with our SonicFuel Experience.

We invited audio dealers and members of the press to experience our new SonicFuel ATH-CKX line of headphones during 20-minute sessions – which included a demonstration, fitting and photo op with a complimentary pair of ATH-CKX5iS headphones – and the response was overwhelmingly positive.

 

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