Category Archives: Product Spotlight

Frank Klepacki Blog Series: Music Technology Evolution in Video Games, Part 1

This is the first installment in guest blogger Frank Klepacki’s series on music production. Today Frank looks at how evolving technology affected the development of video game music.

Frank Klepacki For the longest time, video game music had a bit of a stigma associated with it – “It’s all a bunch of bleeps and blips.” While the early days of video games – the era of the Atari 2600 – certainly represented that, people fail to realize that games outgrew that more quickly than they think.

In the mid-’80s heyday of arcades, and the release of the Nintendo Entertainment System, the music was using basic FM synthesis such as square waves and saw waves to play back a minimal 4 monophonic channels of music. Even with those limitations, though, some of the games’ music was still very cleverly composed, and remains memorable even today. The “Super Mario Brothers” themes are a prime example of this.

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Back to School in Style

As we started to plan our last few summer concerts and nights making s’mores over the fire, we had to catch our breath at the thought that summer will actually be over soon.

But fear not! You can return to school this September in style. There’s no better motivation to get back to your studies than having a new pair of headphones to continue to play your favorite summer jams.

Not sure what headphones will work best? No problem! From in-ear headphones for those on the move to award-winning noise-cancelling technology to drown out your roommate’s snoring, here’s our guide for picking your new headphones.

audio-techncia noise cancelling headphones

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The A-T Summer Essentials Headphones Guide

With summer in full swing, you may find yourself with more to do than you have time for. But that’s the beauty of summer!

Perhaps you’re the outdoorsy type, eager to hike your way across America in the heat of the summer sun. Maybe you prefer late night clubbing. Or maybe your dream summer will unfold in your own living room, as you climb the ranks in your favorite video game.

Whatever your dream summer looks like, Audio-Technica has the right headphones to make sure you’re always listening.

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Audio-Technica at CE Week 2014

Consumer Electronics Week 2014 was hosted at the Metropolitan Pavilion and the Altman Building in New York City from June 23 – 27, and a vast array of tech leaders in the CE industry showcased their latest products.

Heavy-hitting legacy companies and startups alike came together to share the products that will push CE forward. Audio-Technica joined the conversation to show three of our SonicFuel™ models that are making it easier than ever to be “always listening.”

Here’s a shot of our own Jeff Simcox with Rick Albuck of Dealerscope Magazine, one of the producers of CE Week:

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We Want You to #ShowUsYourSound

At Audio-Technica, we know there’s more than one way to enjoy a good song. When you hear certain tunes, they change you.

There’s something about the mix, the melody, the singer, the drummer, the synth – whatever that unnamed something is – they leave you a different person once the song has ended. Put simply, music inspires. And many music lovers are driven to represent that inspiration visually. So, let’s see what you got – show us your sound!

audio-technica giveaway

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The M-Series Selector | Find Your Studio Monitor Headphones

Audio-Technica M-Series headphones have enlightened experienced engineers and critical listeners alike since the original ATH-M50 headphones first hit the scene.

Today, the M-Series boasts a remastered version of the original M50, plus three other pro-grade headphones to choose from. If you’re thinking about jumping into the world of serious studio monitor headphones, we encourage you to take the plunge with one of our new M-Series models. Below we reveal what sets our M-Series apart.

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Steve Lagudi Blog Series: Guitars & Bass in a Live Setting – Getting to Know the Band and Addressing Volume

We’re excited to welcome guest blogger Steve Lagudi back to Where it’s A-T, with a fresh installment of posts centered on “Guitars & Bass in a Live Setting.” In case you missed his first series on Miking Live Drums, you can read it here.

In my previous blog posts I discussed my approach to drums. This time, I am going to get into guitars and, YES!!! bass. I might be biased since I “was” a bass player many lifetimes ago, but bass IS very important despite all the jokes, plus it can be very tricky to get it to sit properly in a mix. Let’s jump right in…

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