Since its inception in 1987, South by Southwest (SXSW) has rapidly grown into one of the biggest multimedia events in the world. People from far corners of the world flock to SXSW in greater numbers each year to share in the excitement.
In March, Audio-Technica was fortunate to have a booth during the festival. We brought some A-T gear along with us and we also worked with the Austin Music Foundation (AMF) to spread the word about local music. We dove headlong into Austin’s dizzying, amorphous SXSW culture.
In short, we had a blast. What follows is a roundup of our favorite moments at this year’s SXSW.
This year’s Consumer Electronics Show (CES) showcased a variety of innovative technologies, from 4K televisions and 3D printers to cutting-edge audio equipment – and Audio-Technica was at the forefront of the action with our SonicFuel™ Experience.
We invited audio dealers and members of the press to experience our new SonicFuel ATH-CKX line of headphones during 20-minute sessions – which included a demonstration, fitting and photo op with a complimentary pair of ATH-CKX5iS headphones – and the response was overwhelmingly positive.
The holidays have arrived again. It’s strange how the season always seems to sneak up on us! Though the season brings the joys of family, friends, and carefree, reminiscent evenings, it also brings the stress of planning and execution.
Audio-Technica has simplified at least one aspect of your holiday hustle – gifts, with a Holiday Gift Guide where you’ll find some of our best microphones and headphones in tailored suggestions for the different types of people in your life.
When you pop on your headphones, you want to hear your music (or podcast or audiobook or DVD audio … ) and not the noise rumbling around you. Unfortunately, in our highly mechanized world, this can be difficult. What with traffic noise, machinery hum, the blowing of temperature-control and ventilation systems, plus other ubiquitous sound generators, you may need to crank the volume—even with headphones—just to focus on your chosen audio. This is where our QuietPoint® Active Noise-cancelling Headphones can help.
The QuietPoint line also employs active noise-cancelling technology, which uses electronics to further combat unwanted sound. Here’s how it works: A miniature microphone in each earpiece picks up ambient noise. Then, the headphones’ noise-cancelling circuitry creates a sound wave that is 180° out of phase with this ambient noise, effectively erasing it, without diminishing the audio you want to hear. So you get to hear what you intend to hear. And, since you’re no longer battling all those unwanted decibels, you can also do your ears the favor of listening to your audio at a lower volume.
Obviously, we at Audio-Technica love sound (“audio” is part of our name, after all). But let’s face it—our technologically advanced world, with all its wonderful machines and conveniences, can be a terribly noisy place. And that can be terribly frustrating, if not outright unhealthy. The World Health Organization’s “Guidelines for Community Noise,” for example, identify seven categories of adverse health effects from noise pollution. Besides addressing obvious issues like hearing loss and sleep disturbance, the guidelines also highlight mental health, performance and behavioral issues.
But while distracting noise is an all too common component of our everyday lives, its nature and intensity certainly doesn’t remain static. Nor does our need to reduce it. The key is in being able to control our environment to the extent that we hear everything we want—and need—to hear, while filtering out all the distracting or damaging noise.