It’s the most wonderful time of the year – well, almost! Thanksgiving is on the horizon, and immediately following that is the chaos known as Black Friday and Cyber Monday.
These hectic days of deals upon deals mark the official start of the holiday shopping season. And they also highlight a common fact of modern life: Most of us are really busy during the holidays. Having to think of a great gift for the musician, producer, or audiophile in your life – on top of everything else – doesn’t exactly make your life any easier.
In the mid ’70s Audio-Technica began to explore the world of Live Sound. At first, A-T’s Live Sound microphones targeted performing musicians looking for high quality and great value. We had entered a very competitive market where companies with established product lines ruled. In order to keep up we needed to introduce a truly remarkable product that would stand out in a cluttered field.
Our first steps into the Live Sound fray came in 1978 with the 800 Series microphones, which included the AT801, AT812, AT813, and AT805S. A year later, select products in this line were reconfigured and relaunched as the Artist Series (ATM). This line became the new face of our mic division, delivering a cleaner, crisper sound users really picked up on.
For over 50 years, Audio-Technica has been contributing to the culture of sound. Our products have been enhancing the audio quality of countless events from The GRAMMYS® to the Super Bowl, with A-T mics playing a pivotal role.
The history of A-T microphones is one of hurdling technological barriers to satisfy and drive customer demand. Our microphones have enhanced entertainment, sports, governance, and many other shared experiences with their high quality, high performance, and great value. All of these attributes spring from the DNA of our Japanese and American roots. Without a doubt, A-T has come a long way since its establishment in 1962 by Hideo Matsushita, the enthusiastic audiophile and businessman who seemingly had his fingers on the pulse of an awakening audio culture.
This is the 16th and final installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed his previous blog post, you can read it here.
Steve hanging out with us at our NAMM 2014 booth.
This is the 15th installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed his previous blog post, you can read it here.
Steve posing happily with his newest piece of equipment
This is the 13th installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed Part 2 of his blog on bass, you can read it here.
Steve rigging up mics for a live show
Looking for a friend for your next concert? Even if you have a big crowd, there’s probably room for #ATMicMan. He tends to get in for free, too.
In all seriousness, Audio-Technica wants to see where you’re going this summer (and what you’re hearing when you get there). It’s a simple process: just print out a copy of #ATMicMan, take him with you and snap a photo of him at your destination.
This is the 12th installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed Part 1 of his blog on bass, you can read it here.
A view that never gets old.
This is the 11th installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed Part 2 of his previous blog series on Acoustic Guitars, you can read it here.
This is what a sell out crowd looks like from Steve’s point of view.
Award-winning producers, engineers and musicians everywhere have come to rely on Audio-Technica’s 40 Series studio microphones for their superior, dependable performance. They turn to these mics again and again for a sonic consistency that’s hard to find elsewhere.
Each of these microphones is individually tested and inspected for 100 percent quality assurance. If it doesn’t pass, we don’t sell it, simple as that. We’d like to talk about a couple of our 40 Series mics in detail to give you an inside look.