January is the beginning of the New Year, and a huge time for us at Audio-Technica. The dust has just settled from CES, and we’re already here at the next big event of the year: the National Association of Music Merchants (NAMM) Show.
From January 22 to January 25 audio product manufacturers, music industry professionals and artists from far and wide will be in Anaheim, California, to see the latest pro audio technology.
Here’s a peak at what we’re showing off at NAMM 2015.
What did you get yourself for the holidays this year?
You have just a couple of days left to take advantage of this rebate on A-T’s System 10 Digital Wireless Systems. There has never been a better time to cut the cord and pick up one of the best sounding and most trusted wireless microphone systems.
To help celebrate this especially festive time of year, we held a holiday giveaway featuring Santa’s #ATWishList.
We racked our brains trying to come up with the A-T products all of you would want to win. But then we thought, Why not just let you choose?! So, for a week we crowdsourced your wishes to help us complete Santa’s final #ATWishList. At the end of the week, one lucky winner was able to pick the gift from the list they wanted Santa to send them.
With so many great suggestions it was hard to narrow down the list, but ultimately we ended up with the best #ATWishList ever!
A-T’s entry into the studio microphones marketplace ushered in what we like to call our “golden era,” which took place from 1988-1998.
The microphones of the “golden era” helped to harvest some of our most important endorsements from major record producers and engineers.
Audio-Technica entered the microphone industry in 1978 with the 800 Series, a line of vocal mics for musicians that grew to be quite successful. But in the quickly evolving, competitive audio world, it was only a matter of time before we expanded our reach into the arena of Installed Sound as well.
It’s the most wonderful time of the year – well, almost! Thanksgiving is on the horizon, and immediately following that is the chaos known as Black Friday and Cyber Monday.
These hectic days of deals upon deals mark the official start of the holiday shopping season. And they also highlight a common fact of modern life: Most of us are really busy during the holidays. Having to think of a great gift for the musician, producer, or audiophile in your life – on top of everything else – doesn’t exactly make your life any easier.
In the mid ’70s Audio-Technica began to explore the world of Live Sound. At first, A-T’s Live Sound microphones targeted performing musicians looking for high quality and great value. We had entered a very competitive market where companies with established product lines ruled. In order to keep up we needed to introduce a truly remarkable product that would stand out in a cluttered field.
Our first steps into the Live Sound fray came in 1978 with the 800 Series microphones, which included the AT801, AT812, AT813, and AT805S. A year later, select products in this line were reconfigured and relaunched as the Artist Series (ATM). This line became the new face of our mic division, delivering a cleaner, crisper sound users really picked up on.
For over 50 years, Audio-Technica has been contributing to the culture of sound. Our products have been enhancing the audio quality of countless events from The GRAMMYS® to the Super Bowl, with A-T mics playing a pivotal role.
The history of A-T microphones is one of hurdling technological barriers to satisfy and drive customer demand. Our microphones have enhanced entertainment, sports, governance, and many other shared experiences with their high quality, high performance, and great value. All of these attributes spring from the DNA of our Japanese and American roots. Without a doubt, A-T has come a long way since its establishment in 1962 by Hideo Matsushita, the enthusiastic audiophile and businessman who seemingly had his fingers on the pulse of an awakening audio culture.
This is the 16th and final installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed his previous blog post, you can read it here.
Steve hanging out with us at our NAMM 2014 booth.
This is the 15th installment in guest blogger Steve Lagudi’s series on Guitars & Bass in a Live Setting – if you missed his previous blog post, you can read it here.
Steve posing happily with his newest piece of equipment