Category Archives: Industry Events

All Aboard the Lennon Bus: NAMM 2015

The John Lennon BusLast week at NAMM 2015, we had the opportunity to hook up with one of our favorite organizations, The John Lennon Educational Tour Bus.

The Lennon Bus travels around the United States educating students and audio enthusiasts by way of a state-of-the-art mobile recording facility. The bus is committed to providing students with customized studio sessions that teach them to write, record and produce music. The portable studio is equipped with all of the latest audio technology, including Audio-Technica pro microphones and headphones.

One of the Lennon Bus highlights from NAMM was a very special guest appearance by the legendary George Clinton. George hopped aboard the Lennon Bus to give a professional musician’s perspective on the audio world. The Lennon Bus also hosted “The Imagine Party,” an epic event celebrating music education that was capped off with a performance by George and Parliament Funkadelic.

If you are lucky enough to catch The Lennon Bus this year, we encourage you to pose for a photo with the larger than life Audio-Technica ATH-M50x headphones. Hundreds of A-T fans lined up at NAMM 2015 for a photo with our iconic #BigM50!

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Our Pro Audio Team is on the Show Floor at NAMM 2015

January is the beginning of the New Year, and a huge time for us at Audio-Technica. The dust has just settled from CES, and we’re already here at the next big event of the year: the National Association of Music Merchants (NAMM) Show.

From January 22 to January 25 audio product manufacturers, music industry professionals and artists from far and wide will be in Anaheim, California, to see the latest pro audio technology.

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Here’s a peak at what we’re showing off at NAMM 2015.

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CES 2015: Bringing Great Sound to Las Vegas

Attendees from all over the world show up to see the hottest new tech gadgets – everything from audio equipment and drones to wearables and even stuff like smart planters at the annual Consumer Electronics Show.

Each year the event seems to get bigger and brighter, and the 2015 show was certainly no exception. We’ve been attending CES for years, with many a successful week under our belts, but this time out we really wanted to do something different. So after many arduous brainstorming sessions and multiple booth mock-ups, we finally reached a decision: What better way to bring in 2015 than with a CES rock climbing wall!

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Our New Year’s Resolution? Rock CES 2015!

The holidays are behind us and we’ve ushered in a New Year, which can only mean one thing; the Consumer Electronics Show (CES) has finally arrived!

For four days, Las Vegas becomes the epicenter of the tech universe. The newest, most high-tech, and sought after products make their worldwide debut under the glimmering lights of Las Vegas. Here’s a rundown of the new A-T gear debuting at CES.

Audio-Technica CES

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An Interview with Dave Pensado & Herb Trawick at the AES Show 2014

At day two of our Ask Me Anything Livestream Events at AES 2014, we sat down with audio legends Dave Pensado and Herb Trawick of the massively popular Pensado’s Place.

Dave and Herb talk all things music and audio in their weekly show, which is streamed on their website, www.pensadosplace.tv. The show includes interviews with top music industry artists, engineers, producers, mixers, and record execs, as well as in-depth tutorials in engineering and mixing.

pensados place

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Tales from Summer Sonic 2014

audio-techncia summer sonicAudio-Technica has been a sponsor of the festival in Japan for years with each year’s event beating the last. Of course, this year was no exception. The sweltering days and everlasting nights made for the perfect Summer Sonic backdrop.

Summer Sonic is an annual two-day music festival that takes place in Tokyo and Osaka. This year’s festival was held on August 16 and 17, and welcomed attendees from all over the world. The lineup was impressive to say the least, including acts like Queen with Adam Lambert, The Artic Monkeys, Kraftwerk, and more.

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