Category Archives: Industry Events

Tales from Summer Sonic 2014

audio-techncia summer sonicAudio-Technica has been a sponsor of the festival in Japan for years with each year’s event beating the last. Of course, this year was no exception. The sweltering days and everlasting nights made for the perfect Summer Sonic backdrop.

Summer Sonic is an annual two-day music festival that takes place in Tokyo and Osaka. This year’s festival was held on August 16 and 17, and welcomed attendees from all over the world. The lineup was impressive to say the least, including acts like Queen with Adam Lambert, The Artic Monkeys, Kraftwerk, and more.

read more

Highlights from Michael Abbott’s Ask Me Anything event at NAB 2014

Michael Abbott is an audio mixer and producer for television. For the past 25 years, he has worked in some capacity with the Grammys, the last 12 of those years spent as the prestigious awards show’s audio coordinator. He has also worked on The Voice, Shark Tank, The X Factor, and many more shows.

As part of our Ask Me Anything series from NAB 2014, Michael agreed to answer some questions from the audience and via twitter. Here are some highlights from Michael Abbott’s session with Audio-Technica.

Michael abbott audio-technica

read more

The Larry Estrin NAB 2014 Ask Me Anything Interview

An audio technology expert, Larry Estrin has gathered a number of credentials, including: contributing to the first live multi-satellite global broadcast (Elvis in Hawaii), conceiving and designing the wireless microphone system for NFL referees, founding Best Audio, engineering and implementing the first stereo broadcast of the Academy Awards and Grammys, designing the multi-dimensional sound environment concept for Disney’s Main Street Electrical Parade, and receiving the Civilian Service Medal for his work with the USO during Operation Desert Storm.

Larry sat with us during NAB 2014 to talk a bit about his experiences, from handling audio for the pope to developing the first wireless mic system for NFL referees.

Larry Estrin

read more

A-T at InfoComm 2014

InfoComm is the largest professional AV industry trade show and A-T was part of all the action.

From June 18–20 in Las Vegas, more than 950 AV companies showcased more than 10,000 products for the 36,000-plus people in attendance. The desert heat was oppressive, with the temperature breaking 100 degrees on Friday, but it was no match for the cutting-edge AV technology inside the convention center.

We added five new products to our expansive line of innovative, professional audio gear, and all this cool tech was more than enough to combat the summer heat. Here’s what we rolled out:

audio-technica headphonesATND971 Network Microphone

This ATND971 condenser boundary microphone features a Dante™ network output and user programmable switch. Use the switch to trigger a camera, dim the lights, or control some other device on the network, all while keeping your presentation rolling with clear audio.

Here’s a brief explanation of what you can do with the ATND971:

read more