Category Archives: Artists

The Big Show: NAMM 2014

namm pic 1Every year, there’s one event for us that is bigger than Christmas – the National Association of Music Merchants (NAMM) Show.

At the 2014 NAMM Show, we unveiled a few big products that our team is really proud of. Big show, big ideas.

Amid the throngs of colorful characters, famous singers, and legendary producers, we at A-T focused this year on listening to what you wanted. When the people speak, we listen. Here are the products we unveiled at NAMM 2014 to keep you always listening.


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The Nerds’ James Garcia on Live Sound Reinforcement

JamesWith myriad ways to do live sound setup, it can be very difficult to filter the good advice from the bad advice.

Your live sound reinforcement system – or the sum of your microphones, amplifiers, signal processors, and speakers – is critical to achieving the sound you want  your audience to hear. It can make or break a musical act, so we’ve turned to a seasoned veteran for some insight into the process.

Great live sound comes from a combination of technical understanding and general life on the road. James Garcia, lead singer and bassist of the popular New Jersey cover band, The Nerds, was kind enough to sit with us and give us the breakdown of his live sound preferences.

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