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Tales from Summer Sonic 2014

audio-techncia summer sonicAudio-Technica has been a sponsor of the festival in Japan for years with each year’s event beating the last. Of course, this year was no exception. The sweltering days and everlasting nights made for the perfect Summer Sonic backdrop.

Summer Sonic is an annual two-day music festival that takes place in Tokyo and Osaka. This year’s festival was held on August 16 and 17, and welcomed attendees from all over the world. The lineup was impressive to say the least, including acts like Queen with Adam Lambert, The Artic Monkeys, Kraftwerk, and more.

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Start Fresh this Fall with A-T! #GetATFresh

Summer is over; school is in session and the days are getting shorter. It’s safe to say that fall is upon us. This season, we want to know if you’re ready for a new start!

Getting back into the swing of things isn’t always the easiest task. After spending time at the beach or lounging by the pool, sitting in a class or behind a desk all day can be a bit of a challenge. Some may even say it’s impossible with all those office distractions and temptations.

Whether you’re cleaning up and rearranging your workspace at the office or setting up your new dorm room at school, it’s time for a fresh start. Whatever it may be, we want to see a photo of your new, ‘refreshed’ space.

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#ATGameDay Reveals Gamers’ Top Three Picks

There was a new addition to the A-T family this year: gamers.

To celebrate all of our new friends in the gaming community, we decided to take National Video Games Day to the next level. What better way to mark this special day, we thought, than to offer gamers a chance to win the ATH-AG1 High-Fidelity Gaming Headset, the same gaming headset worn by the pros at Team KaLiBeR.

Founded in 2013 by several members of the Call of Duty community, Team KaLiBeR (TK) has been nothing but successful, ranking among the top Call of Duty teams at many widely recognized e-sporting events in both Call of Duty: Black Ops II and Call of Duty: Ghosts. With a dedicated following throughout the professional gaming community, it is clear why we are honored to have this team sport our gaming headsets during their competitions!

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Frank Klepacki Blog Series: Music Technology Evolution in Video Games, Part 2

This is the second installment in guest blogger Frank Klepacki’s series on music production. Today Frank continues his discussion of the evolution of game music technology. If you missed Part 1, you can read it here.

Frank KlepackiRapid improvements over the years of new sound cards and more powerful computers shifted the focus to software mixing over hardware mixing – ASIO eventually becoming a new standard. Just as we were getting used to the idea of resampled WAV files for music playback in games, the MP3 format came along and changed everything.

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Frank Klepacki Blog Series: Music Technology Evolution in Video Games, Part 1

This is the first installment in guest blogger Frank Klepacki’s series on music production. Today Frank looks at how evolving technology affected the development of video game music.

Frank Klepacki For the longest time, video game music had a bit of a stigma associated with it – “It’s all a bunch of bleeps and blips.” While the early days of video games – the era of the Atari 2600 – certainly represented that, people fail to realize that games outgrew that more quickly than they think.

In the mid-’80s heyday of arcades, and the release of the Nintendo Entertainment System, the music was using basic FM synthesis such as square waves and saw waves to play back a minimal 4 monophonic channels of music. Even with those limitations, though, some of the games’ music was still very cleverly composed, and remains memorable even today. The “Super Mario Brothers” themes are a prime example of this.

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Audio-Technica Latin America on Social Media

Bringing high-quality sound to music lovers is our passion, and with distributors worldwide we wanted to build our network to better connect with everyone.


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