Find Your Fit with SonicSport® Sports Headphones

It’s that time of the year again when we make endless promises to ourselves to hit the gym hard and get fit for the New Year. And while our resolve might be enough to see us through those first few workouts in the days or weeks after the holidays, we at Audio-Technica know that maintaining fitness routines can quickly become a chore.

So what’s left to keep us motivated? Music! That’s why we were driven to create sports headphones that deliver both high-quality sound and a high-quality fit.

Our SonicSport®  headphones are engineered to stay securely in place while delivering you the boost of musical energy you need to push yourself to the next level. With flexible design options to help you find your individual fit, IPX5 waterproof certification to let you wash the headphones after use, and several interchangeable sizes of both standard (sound isolating) and ridged (ambient noise) eartips, these are true athletic headphones, designed to keep you in the zone no matter where your workouts take you.

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Our Pro Audio Team is on the Show Floor at NAMM 2015

January is the beginning of the New Year, and a huge time for us at Audio-Technica. The dust has just settled from CES, and we’re already here at the next big event of the year: the National Association of Music Merchants (NAMM) Show.

From January 22 to January 25 audio product manufacturers, music industry professionals and artists from far and wide will be in Anaheim, California, to see the latest pro audio technology.

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Here’s a peak at what we’re showing off at NAMM 2015.

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CES 2015: Bringing Great Sound to Las Vegas

Attendees from all over the world show up to see the hottest new tech gadgets – everything from audio equipment and drones to wearables and even stuff like smart planters at the annual Consumer Electronics Show.

Each year the event seems to get bigger and brighter, and the 2015 show was certainly no exception. We’ve been attending CES for years, with many a successful week under our belts, but this time out we really wanted to do something different. So after many arduous brainstorming sessions and multiple booth mock-ups, we finally reached a decision: What better way to bring in 2015 than with a CES rock climbing wall!

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Setting Up the AT-LP120-USB Turntable – Part 2

In Part 1, we told you how to install the headshell and counterweight, and how to balance the tone arm. Now it’s time to set the stylus tracking force. Setting the force properly will keep the stylus from skipping out of the record groove at especially dynamic musical passages (too little force) and prevent excessive wear to stylus and records (too much force).

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Setting Up the AT-LP120-USB Turntable – Part 1

The AT-LP120-USB Turntable is a professional direct-drive turntable with both analog and USB connection capability, so you can use it with all standard audio equipment or plug it directly into your computer. But make no mistake, this isn’t just a tool to transfer records to MP3s – it’s loaded with all the tools you’d expect from a professional turntable, including adjustable tone arm and pitch control, ½-inch Dual Magnet™ cartridge, three speeds (33/45/78), DJ functionality and more.

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Our New Year’s Resolution? Rock CES 2015!

The holidays are behind us and we’ve ushered in a New Year, which can only mean one thing; the Consumer Electronics Show (CES) has finally arrived!

For four days, Las Vegas becomes the epicenter of the tech universe. The newest, most high-tech, and sought after products make their worldwide debut under the glimmering lights of Las Vegas. Here’s a rundown of the new A-T gear debuting at CES.

Audio-Technica CES

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Frank Klepacki Blog Series: Getting Into Voice Acting

Frank_AT5040This is the 16th installment in guest blogger Frank Klepacki’s series on music production. Today Frank talks about getting into voice acting. If you missed Frank’s previous post, you can read it here.

Voice acting is a quirky thing. People often ask me how does one get into that?

Voice acting differs from screen acting in the sense that you don’t get to be visual, or be in make-up and costume. You show up to the recording studio in your casual outfit of the day, and you get the emotion across that you need to just with your voice alone. The visual might be an animated cartoon, a video game, a film or ad that you simply narrate over. It could be an audio book. And if someone is going to listen to you for any length of time, you need to sound interesting and act as a storyteller.

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Frank Kelpacki Blog Series: What Will The Future Hold For Music Artists? Part 2

Frank_AT5040This is the 15th installment in guest blogger Frank Klepacki’s series on music production. Today Frank talks about what the future holds for music artists. If you missed Frank’s previous post, you can read it here.

So given the Apple / U2 promotion example, what if companies like Microsoft, Sony, or Samsung also started doing pre-release buyouts of sales of say, just one single with an artist for a period of exclusivity / promotional use? On the one hand, maybe it would give artists a unique opportunity to expose the music through the channels people are using more for music, which includes their smartphones, portable music players, and accounts they have with digital retailers.

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